Speed can kill. But in website terms, speed is of utmost importance – slowness is what’s going to kill your website. Other than being a ranking factor in Google, speed also enhances user experience. The faster your site loads, the faster you’re going to drive traffic to your site. If you’re running a blog, speed is also a determinant of whether people are going to read your stuff, or if they’re just going to click off.

Clicking on a website could be the easiest thing in the world, but behind the monitor, there are tons of virtual request that are going on around the world, just so people can see the images and texts. Clicking on a site can take just about a few seconds, but there are actually lots of things going on around those few seconds. Oftentimes, things don’t always work out the way we want it to. Things can go horribly wrong.

There are loads of things that can point to a slow website. They can range from incompatible browsers, widgets, bulky code, lots of ads, media, to the design theme. The list is endless. It’s hard to keep track of them all. To save you from all your worries, I devised an easy to follow guide on speeding up WordPress websites.

1.Choose a good hosting provider

Hosting Pro

Before deciding on a hosting provider, it’s important to consider a couple of things:

  • Not all big-name web hosts are good for you. We choose the best things for ourselves. This could be a good thing when used in a different context, but in terms of web hosting, we’re often blinded by the successes of big star web hosting companies that we forget to think about whether their hosting solutions are going to fit the nature of our business.


  • Cut-rate web hosting is not the best decision. Getting high-quality things for the lowest cost is just the most reasonable thing to do, but since we’re talking about web hosting, that may not be our best bet. It’s much better to look at which web host will best suit our site’s needs.


  • Letting customer’s review decide. People are used to reading the reviews section first before deciding to buy their service. Even though outside opinion is indeed important in any business, you don’t have to take their word for it. Different websites have different needs. A web provider’s hosting solutions might work for them, but that doesn’t mean that they’re going to work for too. So, with that, take customer support for s pin. Ask them a couple of questions. You can use any of their customer support channels to see how they are at addressing issues


  • Security strength. A web host with superior security strength is definitely what you want for your site.


I highly recommend Siteground for the hosting. You’ll be able to build up your site in no time.  It’ll only three seconds to set up a site with them. It also has website migration feature that’ll let you sync your existing WordPress site for free. You can choose from three web hosting plans.

  • Startup. It will give you all the necessary hosting features you’ll need to kick off your first website or your already-set-up business website. It will also work well for small online stores.


  • GrowBig. If you’re an existing startup user who’s already having more than 10,000 visits per month then it’s time to shift from your startup plan to GrowBig plan. This plan was fashioned to accommodate average-sized and heavily-trafficked websites. This is a preferred option for people who intends to manage all their sites in one account.


  • GoGeek.  If your site is already at the peak of traffic, then GoGeek could be your best bet. This works well for e-commerce sites since it accommodates a larger product line. For more information, you may click on their link www.siteground.com


2.Choose Light Weight Theme

light weight theme

You can be sure that a 3MB site that makes 180 HTTP requests by the minute is bound to be much slower than a 1MB site with only 60 HTTP requests. Optimizing your content is one of the best ways you can minimize slow loading, but that wouldn’t be much help. Content size isn’t the only thing that affects loading speed. The list is endless. We don’t have the time to enumerate all of them. So, instead, we’re going to talk about the most prevalent: themes size. Some of WordPress theme can slow down the speed of the site. So, the best thing to do is to choose lightweight themes. You can check out a couple of fast loading themes in this link https://colorlib.com/wp/fast-loading-wordpress-themes/.


3.Use Caching Plugin

Page load can have a tremendous impact on customer or user experience, which can be either good or bad. Faster page loading will make your users happy and will lead to more traffic. Slow page loading will upset your users, causing them to leave.

Page caching is one of the easiest ways to optimize and speed up your site. A cached page serves as the static HTML versions of a page. It’s usually used for easier access to cached contents. Nowadays, web owners have used page caching as a tactic to make loading easier and faster.

Siteground has its own caching plugin named Super cacher. Super cacher is a caching feature designed exclusively for Siteground users. It was fashioned to increase the number of hits a site can take and speeds up page loading time. You can choose from among four options

(1) Static cache option. This option lets you have a backup of all your pages. Once page loads, it automatically stores your static content (images, CSS, JavaScript, etc.) to your server’s RAM. The next time somebody visits your site, your content will be coming from the RAM, making your page loading time much faster

(2) dynamic page option. This works well for dynamic websites powered by Joomla, WordPress, and Drupal 7. The HTML output that was created by these applications will be cached and will be loaded directly from the RAM

(3) Memcached option. Using this option, you’ll be able to cache the results taken from the database queries, making way for a much faster loading time

(4) Google page speed option. This option lets you use several site speed features such as inlining small resources, removing unused Metadata from images and re-encoding images to another format that’ll best serve the user.

If you’re not using site ground yet, then I suggest you use caching plugins like W3 Total cache and WP Fastest cache plugin. W3 Total cache is a performance optimization framework exclusively designed for WordPress. It increases web performance and decreases download time, giving users maximum customer experience. Click here for more information https://wordpress.org/plugins/w3-total-cache/. WP Fastest cache plugin fetches data from your dynamic WordPress website and stores the static versions of your page into the RAM. So, the next time somebody visits your site, loading time will be much faster.


4.Image Optimization.

Web hosting is more of a science than an art, but if you want your site to be fast, image optimization is one art that you just have to master.

Images can generate tons of traffic. That’s because people would rather look at pictures, instead of reading a whole text. People would rather read blogs that contain images rather than read one having nothing but walls of text. Simply said, images are important if you want to boost web traffic. But there’s a problem: it slows down your site. Then again, it’s not like you opt to remove all the images on your site, just so you can give your users the loading speed that they want. No worries. It’s much easier than you think.

  • Locate and reduce the large images

Images are the biggest culprit for slow websites. Give your website some air by cutting its file size dimensions. Locate all big-sized images and store them all in one folder so you don’t confuse them with your other images.

  • Install WP Smush Plugin

The WP Smush Plugin lets you optimize, resize, and compress your images. Image optimization has never been made easy. With this plugin, all you have to is set your desired width and height, and then your images will automatically scale down. You can download this plugin using this link https://wordpress.org/plugins/wp-smushit/.

  • Use tinypng.com for online, File optimizer if offline (optional)

image optimization

It’s fine if you don’t feel like using WP Smush Plugin. There are still other things to choose from. Use tinypng.com if you intend to compress your images online, and use File Optimizer if you opt to compress them offline. Tinypng is an image-compression site that optimizes your PNG images by reducing the number of colors in the image, without affecting its visual quality. File Optimizer is an open-source optimizer software. It’s programmed to automatically optimize and compress your files, so you don’t have to do it yourself.

  • Upload correct image dimension

When uploading images, you better make sure that the file size is no greater than the width of your web page. If you intend to display your images in full-screen mode, make sure that your images are at 80kb to 100 kb at most. If you’re planning to only use your image as part of the website, then images at 20kb to 30kb will do.

Reducing image quality to 30% – 50 % won’t make any difference to the visible quality.

  • Use correct image types
    • Use JPG type image if the image has a lot of colors.JPEG is short for Joint Photographic Experts Group. It has a 24-bit color that can serve up to 16 million colors. JPEG images are lossy, which means that some chunks of the image are lost, thus it has lower quality. This makes it a good option if it’s for website purposes.
    • Use GIF if the image has a low number of color.GIF means Graphic Interchange Format. This type of format is limited to the 8-bit palette, and can only serve up to 256 colors.
    • Use png type image if there is no background.PNG or Portable Network Graphics is a newly introduced format. It’s an image format, fashioned for web images. It has the capacity of 254 colors maximum, just like the GIF. Most people consider it as a much superior version, though, because it saves color information more efficiently, other than having the capacity to store 8-bit transparency.
    • Lessen the banner images. Adding banner images to your website serves to add a visual element, to further tone your site. Then what’s wrong with it? It usually adds more peril to your page loading speed, than it does enhancement to your interface. But it’s not like you can tear it down. After all, banners add more good impression to your site. The impression is still a first, even in websites. You just have to set your banner images 125X125 or 250X205 pixels.


5.Deactivate and delete unused plugins

We all love plugins. They add extra functionality to our site. But everything has its limitations, even plugins: having many inactive plugins can make our site slow down. So, what do you do now? It’s not like you can just ditch all of them. After all, your site does need some of them. No, you just have to figure out which ones are inactive and remove them. That way your site can breathe a little and will load much faster.


6.Only use significant social media buttons

Social media buttons use JavaScript to make back and forth calls between your site and the social media server. The social media loading time is dependent on many factors:

(1) the time it takes for your server to respond

(2) the visitor’s internet speed

(3) the distance between the website and the social media site

(4) the visitor’s browser. So, you see, it can be quite complicated. To ensure that your site loads smoothly, be sure to use big-name social media buttons.


7.Install WP-Optimize

WordPress database can grow to be inefficient over time as it stores more and more data. To ensure your website runs smoothly, you’ll need to regularly remove unnecessary data, stored in your database. WP-Optimize can help you with that. WP-Optimize is a plugin, designed to automatically clean your WordPress database, to keep it at its tip-top shape. You can download it here https://wordpress.org/plugins/wp-optimize/.


8.Always update your WordPress and plugins

WordPress is an open-source web creation tool, developed by a community of web developers. With every new release, they add new features, fix bugs, enhance features, and improve performance. When you opt to ignore update messages, you’re risking your website’s security, and missing out on new features.



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