The Nature of Online Customers
Online customers are as comparable to the meticulous physical shop buyers. Both needs to be pleased with your product offerings since first impressions always count to them.
Time is not a luxury in the online business world. Majority of the time, you only got one shot –a few seconds to be exact –to captivate the hearts of every person landing on to your site the first time. You need to show that distinctive trait that separates them from other sites providing related products and services to convince them to hang around.
You direly need to speed up WordPress websites.
Why Is Site Speed Important?
It doesn’t matter how fascinating or glamorous your site is; if its taking longer than usual to load, people will jump to the next search result Google shows.
Microsoft Bing, on a report conducted by its team, unveiled astonishing numbers about the effect of a 2-second delay in page responsiveness to customers’ patience. The unfavorable business effects are summarized as follows:
- Downs user satisfaction by 3.8%
- Lost proceeds of 4.3% per user are imminent
- Clicks are reduced by 4.3%
The moral of this: potential and even long-term patrons are gone, confused, or mislead before you even had the chance to market your products or services.
Besides consumer impatience, your site may also suffer reduced search engine rankings. Site speed is now included in Google’s ranking algorithm, pushing slow sites to the ‘Next Page’ section. The later your sites can be seen and clicked in search engines, the less revenue and popularity you can get.
Let’s give your site a much-needed speed boost. Here are some steps to speed up WordPress websites.
Choose a good hosting service
A good web hosting service company ensures your site’s safeness and accessibility all year round. You would not want your site experiencing longer downtimes or getting attacked by malwares. Moreover, a reliable web hosting puts a premium on your site’s loading speed.
SiteGround is one of the more reputable Internet hosting companies. Their three different hosting platforms are Web, Cloud, and Dedicating hosting pegged at $3.95, $60, and $229 monthly prices respectively. I personally recommend this platform owing to the benefits and privileges it endow to its clients.
Here are six of the many ways SiteGround makes your website faster and more secured:
- All plans are with SSD drives– SSD or solid-state drives tenaciously stores data on solid-state flash memory. SiteGround utilizes SSD for all web hosting plans for speed purposes.
- Updated with current speed technologies –NGINX, HTTP/2, PHP7 and free CDN are embedded for increased site performance.
- Let’s Encrypt SSL Certificates are free and inclusive for each account.
- Every year, SiteGround builds over 2 million Joomla and WordPress updates
- SG has written 800+ Web Application Firewall (WAF) rules that eliminated any vulnerabilities in 2015.
- Equipped with the best LXC technology, automated monitoring and daily backup, SG boasts the most stable platform.
Use Caching Plugin
To further continue SiteGround’sfineness, it developed its very own SuperCacher.
SuperCacheris exclusively available only to SG’s customers. It contains 4 different caching options to optimize websites and increases the number of hits a site can effectively accommodate.
It has numerous beneficial options –Static Cache, Dynamic Cache, Memcached, HHVM, Google PageSpeed –all aimed at fulfilling its projected ‘hyper speed power.’
Use Content Delivery Network (CDN)
CDN provides downloadable user nodes for each geographical location; as a result, faster response and download time is achieved. However, analysts at GTmetrix, a free tool that analyzes and measures a site page’s speed performance, said that CDN is not needed by some websites –that there must be an understanding of benefits and costs when deciding to add one.
SiteGround monthly subscriptions come with its free Cloudflare CDN that will make your website fly in accordance with its ‘Blazing Speed’ promise.
Here are some of my self-proven tips for optimizing web pages:
Make it a habit to display excerpts instead of full posts
The site takes longer to load when the content’s size (e.g., pictures, texts, links, etc.) is larger. It is not also convenient for consumers to scroll over a chunk of text just to go over the next post. Showing only excerpts not only makes loading faster, it also makes page visitors wanting for more.
Reduce the number of posts on the page
My usual practice is to limit each web page to having 5 posts. It both hastens loading and prevents the visitor from getting overwhelmed with information.
Remove inactive plugins and widgets
Though there’s no hard truth to inactive plugins and widgets affecting WordPress sites’ speed, it’s not worth to keep them hanging around. Unused widgets are waste of space, while unused and outdated plugins are considered by many as a potential security vulnerability. Get rid of them.
Without you knowing it, putting images in humongous sizes interferes with your website’s speed. There are reliable WordPress plugins on the block designed to reduce its size, boost optimization, and improve site performance.
As for me, I have entrusted the job to WP Smush, a WordPress plugin.Some of its wonderful features are enumerated below:
- Image resizing –You are free in setting the max width and height. While being compressed, large images are scaled down.
- The advanced lossless compression techniques enable you to optimize your image without the fear of having some of its parts deleted, cut, or impaired.
- No stoppage or unnecessary delays in Smush images with the aid of WPMU DEV’s fast and reliable Smush API.
WP Smush Pro, on the other hand, gives benefits beyond the free WP Smush. It lets you optimize more and larger files that drastically speed up WordPress websites. One of its many convenient features is the ability to bulk smush all uploaded images in a single click.
Add Lazy Load Plugin
This another plugin that speed up WordPress websites. The Lazy Load plugin lets you have only the images above the fold load. The other images only appears and starts loading when the visitor scrolls down.
With Lazy Load, you can save a lot of bandwidth since less data is loaded per viewer session –especially when they do not scroll the entire page. Nevertheless, it aids in hastening.
To wit, there are innumerable ways you can make your website faster and easier to access. This puts you into a great position to lead consumers to what you really offer. At the end of the day, you decide on which of these steps you plan to follow for optimization and satisfaction.